[HEADER]
Title=Patent Cliff
Scenario ID=16
Description=1990. Headache Pills, Cold Pills and Cough Syrup are patented: only four drug companies can make them. The patents expire on 1 January 1995, 2000 and 2005, and each formula then becomes yours. A strong R&D lab can invent a drug sooner, at a high cost.^^Meanwhile, earn your money with body care products.^^By 2020, be the top maker of all three drugs, with $1 billion revenue, $100 million profit and a 10% margin.
Difficulty Rating=145

[ENVIRONMENT]
Number of Cities=4
Your Start-up Capital=Moderate
Random Events=Occasional
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Boom-Bust Cycle Volatility=Moderate
Macro Economy Realism=High
Inflation=Inverse
Inflation Strength=Normal

[CITIES]
City=New York City
Population=4000000
City=London
Population=3000000
City=Frankfurt
Population=1500000
City=Tokyo
Population=4000000

[COMPETITORS]
Number of Competitors=20
Competitor Start-up Capital=High
AI Expansion Aggressiveness=High
AI Pricing Aggressiveness=Low
AI Expertise Level=High
AI Tech Head Start=Moderate
Show Competitor Trade Secrets=Yes
AI Friendly Merger=Yes
Competence of Local Competitors=Moderate
Tech Focused Companies=4
AI Product Expertise=Drugs, 4

[IMPORTS]
Consumer Goods Seaports=1
Industrial Goods Seaports=2
Constant Import Supply=No
Import Quality=Low
// Chemical Minerals and Plastic are inputs of almost every body care product and every drug. Seaports pick
// their products at random, and a mine in these rich cities costs more than the start-up capital.
Add Seaport Product=Chemical Minerals
Add Seaport Product=Plastic

[PRODUCTS]
// The three drugs are the patent holders' secret: only AI companies expert in Drugs know them at the start.
// The player gets each one from its patent-expiry goal below, or invents it first by R&D.
// Research years are divided by the R&D speed: a 5-unit R&D center started in 1990 just beats each patent,
// a full 9-unit center beats it by several years, a 3-unit center never does.
Product Requires Invention=Headache Pills, 16
Product Requires Invention=Cold Pills, 34
Product Requires Invention=Cough Syrup, 50

[PLAYER EXPERTISE]
// One product class only: a second Product Expertise line would replace this one.
// No general skills: they start at 0.
Product Expertise=Body Care Products, 50

//-------------------------------------------------------------------//
// Before the first patent expires
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Open for Business
Goal Description=Until the patents expire, build a body care business. By the end of 1994, sell $5 million a month of Body Care Products in your stores and make a $5 million annual operating profit. Body care uses the same chemicals and plastic as pills.
Goal Achieved Text=Your body care business is running and paying for itself. When the first patent falls, you will be ready.
Goal Failed Text=You reach 1995 without a working business. Your rivals will have a head start in the race for the generics.
Deadline=1994-12-31

[SUBGOAL VALUES]
Monthly Product Class Retail Revenue=Body Care Products, 5
Player Company Annual Profit=5

[SUBGOAL REWARDS]
Knowledge points=30
Corporate cash change=20

[SUBGOAL PENALTIES]
Score change=-50

//-------------------------------------------------------------------//

// Three optional races, all on the goal screen from day 1, so the player sees at once that
// each drug can be invented before its patent expires. Each closes the day before its
// Instant invention reward, so only a drug invented by R&D can meet it.

[SUBGOAL]
Goal Title=Beat the Headache Pills Patent
Goal Description=Optional. Your own formula does not infringe the Headache Pills patent, which lasts until 1995. Invent Headache Pills by R&D, then make and sell them in a store before the end of 1994. Only a large lab started early will make it.
Goal Achieved Text=Your chemists did it: your own Headache Pills are on the shelves before the patent expires. The patent holders have lost their monopoly early.
Goal Failed Text=The Headache Pills patent expires before your own formula reaches the shelves.
Deadline=1994-12-31

[SUBGOAL VALUES]
Launch Product=Headache Pills

[SUBGOAL REWARDS]
Score change=200
Knowledge points=60
Player Expertise change=research and development, 10

[SUBGOAL]
Goal Title=Beat the Cold Pills Patent
Goal Description=Optional. Your own formula does not infringe the Cold Pills patent, which lasts until 2000. Invent Cold Pills by R&D, then make and sell them in a store before the end of 1999. It takes a big lab running for many years.
Goal Achieved Text=Your chemists did it: your own Cold Pills are on the shelves before the patent expires. The patent holders have lost their monopoly early.
Goal Failed Text=The Cold Pills patent expires before your own formula reaches the shelves.
Deadline=1999-12-31

[SUBGOAL VALUES]
Launch Product=Cold Pills

[SUBGOAL REWARDS]
Score change=300
Knowledge points=80
Player Expertise change=research and development, 10

[SUBGOAL]
Goal Title=Beat the Cough Syrup Patent
Goal Description=Optional. Your own formula does not infringe the Cough Syrup patent, which lasts until 2005. Invent Cough Syrup by R&D, then make and sell it in a store before the end of 2004. Only a full lab started early will make it.
Goal Achieved Text=Your chemists did it: your own Cough Syrup is on the shelves before the patent expires. The last monopoly has fallen early.
Goal Failed Text=The Cough Syrup patent expires before your own formula reaches the shelves.
Deadline=2004-12-31

[SUBGOAL VALUES]
Launch Product=Cough Syrup

[SUBGOAL REWARDS]
Score change=400
Knowledge points=100
Player Expertise change=research and development, 10

//-------------------------------------------------------------------//
// Headache Pills - patent expires 1 January 1995
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Headache Pills Patent Expires
Goal Description=The patent on Headache Pills expires today.
Goal Achieved Text=The Headache Pills patent has expired and the formula is public. You can now make Headache Pills. You have three years to take a real share of the market.
Goal Available Date=1995-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Headache Pills

[SUBGOAL]
Goal Title=The First Generic
Goal Description=Take the Headache Pills market from the patent holders. Within three years, make 20% of all Headache Pills sold. They have the brands and a head start in technology; you have the chance to undercut them.
Goal Achieved Text=One in five Headache Pills sold is now yours. The patent holders have noticed.
Goal Failed Text=The patent holders held on to Headache Pills. Your marketing chief is losing faith.
Parent Goal=Headache Pills Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Headache Pills, 20

[SUBGOAL REWARDS]
Corporate cash change=30
Knowledge points=40

[SUBGOAL PENALTIES]
Score change=-100
Staff attitude change=CMO, -20

//-------------------------------------------------------------------//
// Cold Pills - patent expires 1 January 2000
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Cold Pills Patent Expires
Goal Description=The patent on Cold Pills expires today.
Goal Achieved Text=The Cold Pills patent has expired and the formula is public. You can now make Cold Pills. Three years to win your share.
Goal Available Date=2000-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Cold Pills

[SUBGOAL]
Goal Title=The Second Wave
Goal Description=Within three years, make 25% of all Cold Pills sold.
Goal Achieved Text=A quarter of the Cold Pills market is yours.
Goal Failed Text=Cold Pills stay in the patent holders' hands.
Parent Goal=Cold Pills Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Cold Pills, 25

[SUBGOAL REWARDS]
Corporate cash change=40
Knowledge points=40

[SUBGOAL PENALTIES]
Score change=-100

//-------------------------------------------------------------------//
// Cough Syrup - patent expires 1 January 2005
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Cough Syrup Patent Expires
Goal Description=The patent on Cough Syrup expires today.
Goal Achieved Text=The last patent has expired and the Cough Syrup formula is public. Every challenger in the world is coming for this market.
Goal Available Date=2005-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Cough Syrup

[SUBGOAL]
Goal Title=The Last Patent
Goal Description=Within three years, make 25% of all Cough Syrup sold.
Goal Achieved Text=A quarter of the Cough Syrup market is yours. The patent era is over.
Goal Failed Text=Cough Syrup stays in the patent holders' hands.
Parent Goal=Cough Syrup Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Cough Syrup, 25

[SUBGOAL REWARDS]
Corporate cash change=50

[SUBGOAL PENALTIES]
Score change=-100

//-------------------------------------------------------------------//

[MAIN GOAL]
Goal Title=Generic King
Goal Description=By the end of 2020, be the top maker of all three drugs, with annual revenue of $1 billion, an annual profit of $100 million and an operating profit margin of at least 10%. A generic maker lives on its margins.
Goal Achieved Text=The patent holders are giants no more. You make more of every one of the three drugs than anyone else, and you make money doing it.
Goal Failed Text=2020 has ended and the drug market is not yours.
Deadline=2020-12-31

[MAIN GOAL VALUES]
Player Company Annual Revenue=1000
Player Company Annual Profit=100
Operating Profit Margin=10

[MAIN GOAL PRODUCTS]
Drugs

[MAIN GOAL REWARDS]
Score change=500

//-------------------------------------------------------------------//

[CHALLENGE GAME]
Number of Game Years=31
Ranking Method=Goal+Score
