[HEADER]
Title=Patent Cliff
Scenario ID=16
Description=1990. Three blockbuster drugs - Headache Pills, Cold Pills and Cough Syrup - are protected by patents, and only four pharmaceutical giants know how to make them. The patents expire one by one: Headache Pills on 1 January 1993, Cold Pills on 1 January 1996 and Cough Syrup on 1 January 1999. On each date the formula becomes yours.^^Until then, run your body care business and build the chemical and plastic supply your pills will need. Or spend on research and invent a drug yourself before its patent falls.^^By the end of 2002 you must be the top maker of all three drugs, with an operating profit margin of at least 10%.
Difficulty Rating=145

[ENVIRONMENT]
Number of Cities=4
Your Start-up Capital=Moderate
Random Events=Occasional
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Boom-Bust Cycle Volatility=Moderate
Macro Economy Realism=High
Inflation=Inverse
Inflation Strength=Normal

[CITIES]
City=New York City
Population=4000000
City=London
Population=3000000
City=Frankfurt
Population=1500000
City=Tokyo
Population=4000000

[COMPETITORS]
Number of Competitors=20
Competitor Start-up Capital=High
AI Expansion Aggressiveness=High
AI Pricing Aggressiveness=Low
AI Expertise Level=High
AI Tech Head Start=Moderate
Show Competitor Trade Secrets=Yes
AI Friendly Merger=Yes
Competence of Local Competitors=Moderate
Tech Focused Companies=4
AI Product Expertise=Drugs, 4

[PRODUCTS]
Consumer Goods Seaports=1
Industrial Goods Seaports=2
Constant Import Supply=No
Import Quality=Low
// The three drugs are the giants' secret: only AI companies expert in Drugs know them at the start.
// The player gets each one from its patent-expiry goal below, or invents it first by R&D (4 research years, longer in practice).
Product Requires Invention=Drugs, 4

[PLAYER EXPERTISE]
Research and Development=60
Manufacturing=50
Marketing=40
Product Expertise=Body Care Products, 60
Product Expertise=Drugs, 40

[LOCKS]
Product=All

[UNLOCKS]
Product=Drugs
Product=Body Care Products

//-------------------------------------------------------------------//
// Before the first patent expires
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Open for Business
Goal Description=While the patents last, earn your living from body care. By the end of 1992, sell three million dollars a month of Body Care Products in your stores and make an annual operating profit of five million dollars. Shampoo, soap and toothpaste use the same chemicals and plastic as pills - a supply chain built now will make your drugs later.
Goal Achieved Text=Your body care business is running and paying for itself. When the first patent falls, you will be ready.
Goal Failed Text=You reach 1993 without a working business. Your rivals will have a head start in the race for the generics.
Deadline=1992-12-31

[SUBGOAL VALUES]
Monthly Product Class Retail Revenue=Body Care Products, 3
Player Company Annual Profit=5

[SUBGOAL REWARDS]
Knowledge points=30
Corporate cash change=20

[SUBGOAL PENALTIES]
Score change=-50

//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Design Around the Patent
Goal Description=Optional. The Cough Syrup patent lasts until 1999, but a formula of your own does not infringe it. Invent Cough Syrup in your R&D centers, then make it and sell it in a store before the end of 1998.
Goal Achieved Text=Your chemists did it: your own Cough Syrup is on the shelves years before the patent expires. The giants have lost their monopoly early.
Goal Failed Text=The Cough Syrup patent expires before your own formula reaches the shelves.
Deadline=1998-12-31

[SUBGOAL VALUES]
Launch Product=Cough Syrup

[SUBGOAL REWARDS]
Score change=200
Knowledge points=60
Player Expertise change=research and development, 10

//-------------------------------------------------------------------//
// Headache Pills - patent expires 1 January 1993
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Headache Pills Patent Expires
Goal Description=The patent on Headache Pills expires today.
Goal Achieved Text=The Headache Pills patent has expired and the formula is public. You can now make Headache Pills. You have three years to take a real share of the market.
Goal Available Date=1993-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Headache Pills

[SUBGOAL]
Goal Title=The First Generic
Goal Description=Take the Headache Pills market from the giants. Within three years, make 20% of all Headache Pills sold. The giants have the brands and a head start in technology; you have the chance to undercut them.
Goal Achieved Text=One in five Headache Pills sold is now yours. The giants have noticed.
Goal Failed Text=The giants held on to Headache Pills. Your marketing chief is losing faith.
Parent Goal=Headache Pills Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Headache Pills, 20

[SUBGOAL REWARDS]
Corporate cash change=30
Knowledge points=40

[SUBGOAL PENALTIES]
Score change=-100
Staff attitude change=CMO, -20

//-------------------------------------------------------------------//
// Cold Pills - patent expires 1 January 1996
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Cold Pills Patent Expires
Goal Description=The patent on Cold Pills expires today.
Goal Achieved Text=The Cold Pills patent has expired and the formula is public. You can now make Cold Pills. Three years to win your share.
Goal Available Date=1996-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Cold Pills

[SUBGOAL]
Goal Title=The Second Wave
Goal Description=Within three years, make 25% of all Cold Pills sold.
Goal Achieved Text=A quarter of the Cold Pills market is yours.
Goal Failed Text=Cold Pills stay in the giants' hands.
Parent Goal=Cold Pills Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Cold Pills, 25

[SUBGOAL REWARDS]
Corporate cash change=40
Knowledge points=40

[SUBGOAL PENALTIES]
Score change=-100

//-------------------------------------------------------------------//
// Cough Syrup - patent expires 1 January 1999
//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=Cough Syrup Patent Expires
Goal Description=The patent on Cough Syrup expires today.
Goal Achieved Text=The last patent has expired and the Cough Syrup formula is public. Every challenger in the world is coming for this market.
Goal Available Date=1999-01-01

[SUBGOAL VALUES]
Number of Game Years Played=1

[SUBGOAL REWARDS]
Instant invention=Cough Syrup

[SUBGOAL]
Goal Title=The Last Patent
Goal Description=Within three years, make 25% of all Cough Syrup sold.
Goal Achieved Text=A quarter of the Cough Syrup market is yours. The patent era is over.
Goal Failed Text=Cough Syrup stays in the giants' hands.
Parent Goal=Cough Syrup Patent Expires
Number of Game Years=3

[SUBGOAL VALUES]
Product Market Share=Cough Syrup, 25

[SUBGOAL REWARDS]
Corporate cash change=50

[SUBGOAL PENALTIES]
Score change=-100

//-------------------------------------------------------------------//

[MAIN GOAL]
Goal Title=Generic King
Goal Description=By the end of 2002, be the top maker of every drug - Headache Pills, Cold Pills and Cough Syrup - and keep your operating profit margin at 10% or more. The patents expire on 1 January 1993, 1996 and 1999. Winning the market at any price will not be enough: a generic maker lives on its margins.
Goal Achieved Text=The giants are giants no more. You make more of every one of the three drugs than anyone else, and you make money doing it.
Goal Failed Text=2002 has ended and the drug market is not yours.
Deadline=2002-12-31

[MAIN GOAL VALUES]
Operating Profit Margin=10

[MAIN GOAL PRODUCTS]
Drugs

[MAIN GOAL REWARDS]
Score change=500

//-------------------------------------------------------------------//

[CHALLENGE GAME]
Number of Game Years=13
Ranking Method=Goal+Score
