[HEADER]
Title=Fashion Venture 
Scenario ID=2
Description=You have been trying to raise capital for your fashion startup for years. Unfortunately, the fund raising process has been difficult and slow.^^When you eventually succeed in launching your own fashion company (which is expected to happen 5 years after the game has started), there will be established competitors in the market.^^Do you have what it takes to carve out a niche with your new fashion brand and thrive in the market?
Difficulty Rating=80

[ENVIRONMENT]
Number of Cities=4
Your Start-up Capital=High
Random Events=Occasional 
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Boom-Bust Cycle Volatility=Moderate
Macro Economy Realism=High
Inflation=On
Inflation Strength=Normal

[CITIES]
City=Seoul
City=Warsaw
City=Paris
City=Miami

[COMPETITORS]
Number of Competitors=20
Competitor Start-up Capital=Moderate  
AI Expansion Aggressiveness=Low
AI Pricing Aggressiveness=Low 
AI Expertise Level=Low
AI Tech Head Start=None
Show Competitor Trade Secrets=Yes
AI Friendly Merger=No
Competence of Local Competitors=Low


Retail Focused Companies=4
Stock Focused Companies=2
Real Estate Focused Companies=2
Tech Focused Companies=2
Media Focused Companies=2
Diversified Companies=13

AI Product Expertise=Apparel,1
//of the 13 diversified companies, 1 of them have expertise in apparel 

[IMPORTS]
Consumer Goods Seaports=2
Industrial Goods Seaports=2
Constant Import Supply=Yes
Import Quality=Moderate 

[PLAYER EXPERTISE] 
Product Expertise=Apparel, 80

[SPECIAL RULES]
Years of Advanced Start for AI=5

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[SUBGOAL]
Goal Title=Launching a New Brand 
Goal Description=Facing tough competition from established fashion companies, your near term goal is to stay afloat and carve out a niche with your new fashion brand.

Goal Achieved Text=Congratulations! Your company's performance has impressed investors and led to a new round of investment of $100 million into your company!   

[SUBGOAL VALUES]
Player Company Annual Revenue=100
Player Company Annual Profit=10

[SUBGOAL REWARDS] 
Corporate cash change=10

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[SUBGOAL]
Goal Title=Growing Your Business
Goal Description=Having secured a foothold in the market with your brand and strengthened your war chest with the new investment, you can now afford to expand your business aggressively and seize market shares from your competitors. 

Goal Achieved Text=Excellent! You have developed your company into a force to be reckoned with! 

Parent Goal=Launching a New Brand 

[SUBGOAL VALUES]
Player Company Annual Revenue=200
Player Company Annual Profit=20

[SUBGOAL REWARDS] 
Personal Cash Change=5

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[SUBGOAL]
Goal Title=Market Leadership
Goal Description=Thanks to your recent rounds of successful expansions, you are now in a position to take another leap and eventually become the market leader in the apparel industry.

Goal Achieved Text=Congratulations! You have come a long way since your humble beginning! 

Parent Goal=Growing Your Business 

[SUBGOAL VALUES]
Player Company Annual Revenue=300
Player Company Annual Profit=30

[SUBGOAL PRODUCTS]
Apparel

[SUBGOAL REWARDS] 
Score change=100

//-------------------------------------------------------------------//

[MAIN GOAL]
Goal Title=Fashion Dominance 
Goal Description=The leather product market is highly lucrative, you should leverage your success in the fashion market to broaden your product lines to cover leather products. You win this game when you achieve market dominance in both apparel and leather products. 

Number of Game Years=20

Parent Goal=Market Leadership 

[MAIN GOAL VALUES]
Player Company Annual Revenue=500
Player Company Annual Profit=50

[MAIN GOAL PRODUCTS]
Apparel 
Leather Goods

[MAIN GOAL REWARDS] 
Score change=200

//-------------------------------------------------------------------//

[CHALLENGE GAME]
Number of Game Years=30
Ranking Method=Goal+Score

