[HEADER]
Title=Patent Cliff
Scenario ID=16
Description=The clock is ticking on the biggest opportunity of your career. A landmark drug patent expires on December 31, 1999, and whoever dominates the consumer-health market by then will define the industry for a generation.^^You lead a nimble pharmaceutical startup with deep R&D talent but modest capital, and rivals are already racing to the same prize. You must invent faster, build brand trust, and corner the market for Cold Pills, Cough Syrup and Headache Pills before the window slams shut.^^There is no next year here. The deadline is absolute.
Difficulty Rating=135

[ENVIRONMENT]
Number of Cities=4
Your Start-up Capital=Moderate
Random Events=Occasional
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Boom-Bust Cycle Volatility=Moderate
Macro Economy Realism=High
Inflation=Inverse
Inflation Strength=Normal

[CITIES]
City=New York City
City=London
City=Tokyo
City=Frankfurt

[COMPETITORS]
Number of Competitors=30
Competitor Start-up Capital=High
AI Expansion Aggressiveness=High
AI Pricing Aggressiveness=Moderate
AI Expertise Level=High
AI Tech Head Start=None
Show Competitor Trade Secrets=Yes
AI Friendly Merger=Yes
Competence of Local Competitors=Moderate
Tech Focused Companies=6
AI Product Expertise=Drugs, 3

[IMPORTS]
Consumer Goods Seaports=2
Industrial Goods Seaports=2
Constant Import Supply=No
Import Quality=Moderate

[PLAYER EXPERTISE]
Research and Development=80
Product Expertise=Drugs, 60

[LOCKS]
Product=All

[UNLOCKS]
Product=Drugs
Product=Body Care Products
Product=Cosmetics

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[SUBGOAL]
Goal Title=Three Shots on Goal
Goal Description=Get your full drug portfolio to market. Invent and start selling all three products - Cold Pills, Cough Syrup and Headache Pills - and grow each to at least one million dollars of monthly retail revenue. A one-drug company will not survive the race ahead.
Goal Achieved Text=Congratulations! Your full range of consumer-health drugs is on the shelves and selling. Now the real fight begins - out-inventing the competition.
Number of Game Years=5

[SUBGOAL VALUES]
Monthly Product Type Retail Revenue=Cold Pills, 1
Monthly Product Type Retail Revenue=Cough Syrup, 1
Monthly Product Type Retail Revenue=Headache Pills, 1

[SUBGOAL REWARDS]
Knowledge points=40
Corporate cash change=30
Player Expertise change=research and development, 15

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[SUBGOAL]
Goal Title=Best-in-Class R&D
Goal Description=Win the laboratory. Push your production technology on every drug ahead of the field, and hold your product quality high across the portfolio. In this business, the company with the best science takes the market.
Goal Achieved Text=Outstanding! Your laboratories lead the industry on all three drugs. Your products are the ones doctors and consumers trust.
Parent Goal=Three Shots on Goal
Number of Game Years=4

[SUBGOAL VALUES]
Tech lead=Cold Pills, 60
Tech lead=Cough Syrup, 60
Tech lead=Headache Pills, 60
Target Product quality rating=80, 80

[SUBGOAL REWARDS]
Knowledge points=50
Corporate cash change=40
Score change=100

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[MAIN GOAL]
Goal Title=Corner the Market
Goal Description=Own the drug market before the patent window closes on December 31, 1999. Each of your three drugs must reach three million dollars in monthly retail revenue, your company must be the number one producer in the Drugs product class, and your business must be solidly profitable - all before the deadline. Being close will not be enough.
Goal Achieved Text=Congratulations! You cornered the consumer-health market with time to spare. When the patent expired, you were already the undisputed leader - and the generics arrived too late to matter.
Goal Failed Text=The patent window has closed. Generic manufacturers flooded the market and the moment is gone.
Deadline=1999-12-31

[MAIN GOAL VALUES]
Monthly Product Type Retail Revenue=Cold Pills, 3
Monthly Product Type Retail Revenue=Cough Syrup, 3
Monthly Product Type Retail Revenue=Headache Pills, 3
Player Company Annual Profit=40

[MAIN GOAL PRODUCTS]
Drugs

[MAIN GOAL REWARDS]
Score change=400

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[CHALLENGE GAME]
Number of Game Years=10
Ranking Method=Goal+Score
