[HEADER]
Title=Legacy Brand 
Scenario ID=12
Description=You have bought the brand asset of a defunct company which used to be a popular consumer brand and still carries significant brand value in the present day. ^^You plan to launch a new range of products of outstanding quality and market them under the legacy brand. ^^By leveraging the brand, your new products will gain instant consumer recognition without prior advertising. ^^(Note: You are not allowed to change your company's brand strategy in this game.)
Difficulty Rating=115

[ENVIRONMENT]
Number of Cities=5
Your Start-up Capital=High 
Random Events=Occasional 
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Boom-Bust Cycle Volatility=Moderate
Macro Economy Realism=High
Inflation=Inverse
Inflation Strength=Normal

[COMPETITORS]
Number of Competitors=30
Competitor Start-up Capital=High  
AI Expansion Aggressiveness=Moderate 
AI Pricing Aggressiveness=Moderate 
AI Expertise Level=Moderate
AI Tech Head Start=None
Show Competitor Trade Secrets=Yes
AI Friendly Merger=Yes
Competence of Local Competitors=Moderate 

[IMPORTS]
Consumer Goods Seaports=2
Industrial Goods Seaports=2
Constant Import Supply=No
Import Quality=Moderate 

[SPECIAL RULES]
Fixed Brand Strategy=Corporate Brand 
Corporate Brand Rating=35, 35
// Initial corporate brand awareness and brand royalty ratings 

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[SUBGOAL]
Goal Title=Growth Dilemma
Goal Description=You intend to grow your company by diversifying your product portfolio. But you must maintain consistent quality across all product lines or you will see your brand losing consumer loyalty.

Goal Achieved Text=Congratulations! Your company has successfully achieved growth while delivering impressive bottom-line profits.

[SUBGOAL VALUES]
Number of product types being produced=10
Player Company Annual Revenue=300
Player Company Annual Profit=30

[SUBGOAL REWARDS] 
Score change=50
Personal Cash Change=10

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[SUBGOAL]
Goal Title=Testing the Limit
Goal Description=With your prior success, you have become even more ambitious in expanding your business. But further product diversification will surely negatively impact brand loyalty. Can you pull it off this time? Have it reached the limit already?

Goal Achieved Text=Bravo! You have defied the conventional thinking that corporate brand can never support a highly diverse product portfolio. 

Parent Goal=Growth Dilemma

[SUBGOAL VALUES]
Number of product types being produced=20
Player Company Annual Revenue=600
Player Company Annual Profit=60

[SUBGOAL REWARDS] 
Score change=100
Personal Cash Change=30

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[MAIN GOAL]
Goal Title=Legacy Brand
Goal Description=You have bought the brand asset of a defunct company which used to be a popular consumer brand and still carries significant brand value in the present day. You plan to launch a new range of products of outstanding quality and market them under the legacy brand. By leveraging the brand, your new products will gain instant consumer recognition without prior advertising. (You are not allowed to change brand strategy in this game.)

Number of Game Years=50

[MAIN GOAL VALUES]
Player Company Annual Revenue=1000
Player Company Annual Profit=100

[MAIN GOAL REWARDS] 
Score change=200

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[CHALLENGE GAME]
Number of Game Years=30
Ranking Method=Goal+Score



